Thanks for your interest in our book!

In Packaging Girlhood we try to show parents the image of girls (sexy, diva, boy-crazy, shoppers) that's being packaged and sold to their daughters while also giving them the tools to help their daughters resist these images. We write about how girl power has been co-opted by marketers to mean the power to shop and attract boys and how girls are encouraged to use their "voice" to choose accessorizing over academics, sex appeal over sports, and boyfriends over friends.

We try to expose these stereotypes and the very limited choices presented of who girls are and what they can be. And we give advice to parents about how they can guide their daughters through these negative images without always saying no. As most parents, have learned, you can't turn off the world. And, it's easy, sometimes to see the appeal of that bright shiny world they're selling her.

The chapters in the book focus on what they wear, what they hear, what they watch, what they read, or what they play at/ with, and we follow girls from about 3 through about age 18. We did our research, asking our sample of over 600 girls all sorts of questions from what cartoons they watch to what lyrics keep going over and over in their head. We take a perspective that's different from many other psychologists. We look at the world AROUND the girl rather than the inner girl. Actually, we think that discussion has run its course and that it's becoming a problem for girls that people are always looking at what's inside of them instead of all the things coming at them 60 mph.

Please write to us with your comments. You can also join us on our new blog. AND, IF YOU KNOW ANY BOYS, PLEASE HAVE THEM FILL OUT OUR SURVEY AT www.PACKAGINGBOYHOOD.COM because we're working on a sequel.  Best wishes, Sharon and Lyn
Buy the book (at Amazon) or an Independent Bookstore